The originally American brand M&M’s turned British in a new promotion dedicated to the Queen’s Diamond Jubilee celebrations, which start this weekend. The brand launched a new TV advert dubbed ‘Union Jack,’ which celebrates the British spirit and pays tribute to the colours of the national flag.
The commercial, which was created by Abbott Mead Vickers BBDO, was first aired on Sunday, May 27, and will be running for four weeks. The spot features two M&M’s characters, skeptical and snobbish Red and Yellow, which is trying to prove its ‘britishness’ and get accepted by ‘the flag team,’ the especial edition pack. Yellow tries on a plethora of outfits including the punk, sport fan and even a morris dancer ones, which are associated with multifaceted British culture, but he fails every time. The thing is that yellow is not in the British flag, so however hard he tries, nothing works. In the end of the commercial, the voiceover explains “Red, white and blues only, sorry yellow.”